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Burberry have just launched their new global campaign for Burberry Spark sunglasses.  The campaign was shot in London and features emerging British musicians Coastal Cities, the Night VI and Broken Hands, who have all been carefully curated by Burberry Chief Creative Office Christopher Bailey. To celebrate the new campaign, the three bands will launch a single and music video as a soundtrack. The collection will be available at OPSM stores around Australia later in May. The campaign features a new collection of eyewear for men and women, reflecting the brand’s bright runway collections, the energy of summer and the vibrant spirit of emerging British music.

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Persol, an Italian brand which has always been a hallmark of class and the highest quality is paying tribute to the world of photography with a unique collection: Persol Reflex Edition. Capturing beauty for over a century, cameras have made it possible to save endless images of the world which surrounds us and fix them in time and as the memories of generations. The same magic and poetry concealed behind the development of film finds expression in the uniquely Italian artisan production of every pair of Persol eyeglasses. Consisting for the first time of an optical model (PO 3044V) and two sunglasses models (PO 3046S and PO 3047S) featuring Polar and Photo-Polar lenses, Persol Reflex Edition is inspired by vintage-design analogue cameras reinterpreted using modern technology: a fascinating and modern cult object which has captured the memories of generations and reshaped history and the visual arts. Persol is available at OPSM.

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Karl Lagerfeld photographs Cara Delevingne modelling his footwear collaboration with Brazillian brand Melissa in Plastic Dreams magazine. Plastic Dreams is the in-house magazine of Melissa, the jelly shoe brand with which Lagerfeld has a four-year collaboration deal. The cover features Karl and Cara looking fierce together, inside the 16 page feature we see Cara model pieces from the designer’s first capsule collection.

For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.

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