Luxury retailer Burberry is taking customer experience to the next level by personalising its made-to-order runway products with embedded technology that tells how the product is made. The Smart Personalisation service was launched to coincide with Burberry’s autumn/winter 2013 show at London Fashion Week. Custom made coats and bags from the collection can be personalised with a bespoke (touchscreen-enabled) nameplate that unlocks technology embedded in the items to unlock a unique video experience. This charts the item’s production including original sketches, runway edits, craftsmanship and personalisation. Having your own customised Burberry made to order for you complete with a bespoke nameplate – true luxury!
Burberry takes its eyewear to new heights this season with their fabulous Mosaic range. The new eyewear takes inspiration from the brands apparel and accessory collections with a unique hexagonal frame, gradient lenses and a gorgeous tonal colour palette. My pick is the teal/plum pair, which is yours? Be quick as they are dropping into OPSM stores nationally.