Miu Miu has released a behind-the-scenes video of its Autumn/Winter 2012-13 campaign starring fashion darling Chloë Sevigny. The fashion-forward actress lounges in creative director Miuccia Prada’s seventies inspired designs from Miu Miu’s A/W collection, including retro-chic pantsuits and some fabulous python boots. The clip is set to the delightfully chirpy track ‘When I’m Small’ by Phantogram a pop duo which formed in New York consisting of Sarah Barthal and Joshua Carter.
Directed by the founder and editor-in-chief of Garage magazine, Dasha Zhukova, and starring actress Chloë Sevigny and fashion writer Derek Blasberg, this 1920’s short silent film forms part of the Fashion Fetish film season on SHOWstudio.com. “Once Upon A Dress” explores the importance of the right gown in this case being current season Prada, complete with knife edge pleats and spaghetti-straps – and not the right man in the quest for happiness. Sevigny plays a hapless ingenue who arrives at a glittering soiree and immediately falls in love with a dress hanging from the wall. Cue all sorts of hazy daydreams in which Blasberg – a dapper roaring 20s gentleman in tux and tails – whisks her off her feet.