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Burberry have just launched their new global campaign for Burberry Spark sunglasses.  The campaign was shot in London and features emerging British musicians Coastal Cities, the Night VI and Broken Hands, who have all been carefully curated by Burberry Chief Creative Office Christopher Bailey. To celebrate the new campaign, the three bands will launch a single and music video as a soundtrack. The collection will be available at OPSM stores around Australia later in May. The campaign features a new collection of eyewear for men and women, reflecting the brand’s bright runway collections, the energy of summer and the vibrant spirit of emerging British music.

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The Burberry Prorsum Spring Ready-to-Wear show full of technicolour trenches and ruched corsets really gave people a reason to watch. Christopher Bailey claimed he wanted to communicate “a very British glamour.” For him, that appeared to be reminiscent of the 1940s with tap shorts, peplums, wedge heels, slinky pencil skirts, capes and corsets. Burberry whose history is so rooted in the practical seems to be headed toward escapism. The progressively more elaborate iterations of the classic trench from purest white through ruched pink and ombréd fuchsia to coppery lace and feathers proved ever versatile. The finale featured trenches of many colors, “so intense,” said the designer, “you could wring them out.”

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