Persol, an Italian brand which has always been a hallmark of class and the highest quality is paying tribute to the world of photography with a unique collection: Persol Reflex Edition. Capturing beauty for over a century, cameras have made it possible to save endless images of the world which surrounds us and fix them in time and as the memories of generations. The same magic and poetry concealed behind the development of film finds expression in the uniquely Italian artisan production of every pair of Persol eyeglasses. Consisting for the first time of an optical model (PO 3044V) and two sunglasses models (PO 3046S and PO 3047S) featuring Polar and Photo-Polar lenses, Persol Reflex Edition is inspired by vintage-design analogue cameras reinterpreted using modern technology: a fascinating and modern cult object which has captured the memories of generations and reshaped history and the visual arts. Persol is available at OPSM.
This short video shows exactly what Topshop has in stall for us this London Fashion Week. Following last year’s London Fashion Week show which let viewers interact with and customize runway looks on social media, Topshop has this year teamed with Google for a multimedia experience that takes the idea even further. During the retailer’s A/W fashion show taking place at London’s Tate Modern this September viewers can experience the show from several points of view, including the model on the runway, the buyer in the audience, the make up artist backstage, the designer fitting a look or the celebrity arriving. They will also be able to buy featured items, including music as well as clothes and beauty products, instantly during the show.
Victoria Beckham smoulders on the cover of Elle Uk March 2013 dressed in Burberry. In the 12 page spread Victoria delves into her fashion line, Victoria Beckham Collection, and her band’s latest project ‘Spice Girls’ Viva Forever’ a musical launched in London last month. Victoria Beckham is also set to launch Icon, a new capsule collection of dresses. Victoria created the line in response to demand for her sold-out dresses, which are regularly worn by the likes of Jennifer Lopez, Eva Longoria and Blake Lively. Icon is launching online in February to tie in with the eagerly-awaited relaunch of victoriabeckham.com.
This will be the designer’s first foray into e-commerce, with accessories, denim and a special selection of pieces from the Victoria Beckham line edited by Victoria herself, available to buy online. With a commercially successful and critically acclaimed label (despite what the naysayers predicted), Victoria Beckham’s fashion career is definitely an enviable blueprint for any young designer. As well as hardwork and perseverance, “it’s also about recognising the importance of combining creativity with commercial viability,” she explained.