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Rubin Singer is the previously relatively unknown designer behind Beyoncé’s fierce costume she wore to perform at the Super Bowl halftime entertainment which is viewed by an estimated 100 million people across the United States. Singer who was also responsible for creating the costumes for the Destiny’s Child stars and the 120 backing dancers involved in the production honed his design skills at Oscar de la Renta and Bill Blass before launching his own label in 2007. Beyoncé’s lace, iguana and python skin bodysuit took 14 people to help create and five fittings to polish to perfection. The Super Bowl 15 minutes of fame was one bootylicious career boost for Rubin Singer.

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