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Blake Lively is the newest leading lady chosen to represent Gucci. Launching in July 2012 Gucci Premiere will be the newest in Gucci’s women’s fragrance collection. Blake will appear in print advertisements as well as a campaign film directed by Cannes Film Festival award-winning director Nicolas Winding Refn. The short film will be premiered at the Venice Film Festival in September. Gucci’s Creative Director Frida Giannini said of her inspiration “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

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