Equipment has just launched their spring/summer 2013 advertising campaign with Jamie Hince and Alison Mosshart from The Kills. Mosshart and Hince showcase the brands cashmere and silk silhouettes from both the Equipment Femme and Equipment Homme collection. “I heard that Jamie and Alison were fans of Equipment and after listening to their music, I knew that we had to collaborate creatively. The way they wear our shirts is pure Rock n Roll, yet very much what Equipemnt is all about”, says CEO and Creative Director Serge Azria. If you’re in Australia check out http://www.fifiluxe.com/ to do some shopping
Daphne Groeneveld is a modern day Bridgitte Bardot in this charming new short film for cult perfume Dior Addict. Set in the idyllic seaside town of St Tropez, Groeneveld frolics in the sand and sashays through the streets playing with the hearts of the local men all to the tune of Stereo Total’s sweet track I Love You, Ono. The Dutch model is captured at her best by director Jonas Akerlund with her wide toothy grin and cute camera winks, girl crush anyone?