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Luxury retailer Burberry is taking customer experience to the next level by personalising its made-to-order runway products with embedded technology that tells how the product is made. The Smart Personalisation service was launched to coincide with Burberry’s autumn/winter 2013 show at London Fashion Week. Custom made coats and bags from the collection can be personalised with a bespoke (touchscreen-enabled) nameplate that unlocks technology embedded in the items to unlock a unique video experience. This charts the item’s production including original sketches, runway edits, craftsmanship and personalisation. Having your own customised Burberry made to order for you complete with a bespoke nameplate – true luxury!

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Derek Lam described his customer as “She’s got a bohemian spirit, but in a modern, controlled way” and this was undoubtedly the collection he presented for Fall 2013. Lam brought out his inner boho in a super chic way with patchwork suede, fringing and rich coloured furs. His elegant capes in both wool and leather were classic investment pieces. The colour palette of ivory, navy, camel and burgundy worked on rich fabrics like satin, furs and leather, set a tone of modern understated luxury.

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