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Luxury retailer Burberry is taking customer experience to the next level by personalising its made-to-order runway products with embedded technology that tells how the product is made. The Smart Personalisation service was launched to coincide with Burberry’s autumn/winter 2013 show at London Fashion Week. Custom made coats and bags from the collection can be personalised with a bespoke (touchscreen-enabled) nameplate that unlocks technology embedded in the items to unlock a unique video experience. This charts the item’s production including original sketches, runway edits, craftsmanship and personalisation. Having your own customised Burberry made to order for you complete with a bespoke nameplate – true luxury!

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