Blake Lively oozes old Hollywood glamour in the just released television commercial for Gucci’s new fragrance, Gucci Premiere. Although she appears in black and white in the perfume’s print ad, Lively is in full colour for this accompanying short film with her golden blonde hair complemented by a shimmering metallic Gucci gown. Directed by Nicolas Winding Refn, the glamorous short film was shot at the historic Sheats Goldstein Residence in Hollywood.
Blake Lively is the newest leading lady chosen to represent Gucci. Launching in July 2012 Gucci Premiere will be the newest in Gucci’s women’s fragrance collection. Blake will appear in print advertisements as well as a campaign film directed by Cannes Film Festival award-winning director Nicolas Winding Refn. The short film will be premiered at the Venice Film Festival in September. Gucci’s Creative Director Frida Giannini said of her inspiration “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
