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Natalia Alaverdian the Director at Harper’s Bazaar Russia is further proof the Russian style set is ruling the streets. Her favourite designers are Stella McCartney, Balenciaga and Valentino and she loves being snapped by Scott Schuman and Garance Doré simply “becaase they make women look beautiful”. Her style icon is Audrey Hepburn “in every sense. She is the definition of good taste, elegance and propietry with just a hint of kookiness”.

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Such is the power of street style that it can make the name and face of a Russian fashion editor recognisable to almost everyone in the fashion industry and followers worldwide. “I think I’m just a normal girl that loves clothes, loves fashion and wants to beautiful”, says Duma bemused by her fame. Her personal style is an eye catching mix of high fashion chic with a youthful quirk which suits her petite frame.

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