Free People (who happen to be my favourite boho brand) have just announced the launch of FP Me – a new online style community. Their website has transformed into an integrated social community, a place for shoppers to share personal style, create looks, curate collections, and interact with each other. Users can also tap into their own photos quickly and easily via an Instagram integration. There are a variety of ways to engage on www.FreePeople.com, including creating a public profile, uploading and sharing street style pics, creating product collections, ‘hearting’ products, collections, and photos, and connecting with other fashion lovers. FP Me also provides a new shopping experience where members can shop by items they have hearted, as well as through user’s street style pics and collections. I’m posting some pics of my own soon on FP Me, let me know if you do too!
Free People's gorgeous new campaign 'The September Issue' taps a mix of top models and bloggers for a series of images inspired by street style snaps. Models like Karlie Kloss, Crsytal Renn, Hanne Gaby Odiele, Ajak Deng, Aline Weber and more are joined by top bloggers including Rumi Neely, Alexandra Spencer, Natalie Suarez, and Dylana Suarez. The group flocks to the streets of downtown NYC in images lensed by Anna Palma, Phil Oh and Greg Kessler.