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Ulyana Sergeenko’s unabashed embrace of luxury and multiple designer outfit changes a day are hard to resist for any street style photographer. Her cat eyes and painted lipstick are almost as signature as her couture collection of Dolce & Gabbana, Chanel and Prada. The 32 year old wife of a Russian insurance mogul, Sergeenko has parlayed her newfound celebrity into a burgeoning fashion label, which made its Couture week debut in Paris earlier this month with a runway show squeezed in between Chanel and Armani Privé. Sergeenko drew a crowd that included Carine Roitfeld, Patrick Demarchelier, and Grace Coddington. The message was clear, this latest Russian invasion is only just beginning.

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